After all the successful seasonal gift packs in recent years, ABSOLUT VODKA is now tweaking its design story with the launch of ABSOLUT GLIMMER. Made in crystal pattern-shaped glas...

After all the successful seasonal gift packs in recent years, ABSOLUT VODKA is now tweaking its design story with the launch of ABSOLUT GLIMMER. Made in crystal pattern-shaped glass, this limited edition bottle is designed to make the present exceptional.  ABSOLUT GLIMMER is a perfect gift and collector’s item, which elevates and brings energy to any party or night out. More than 100 markets will launch ABSOLUT GLIMMER during the fall.

“Our latest holiday initiatives, ABSOLUT DISCO, ABSOLUT MASQUERADE and ABSOLUT ROCK EDITION, were highly appreciated by customers around the world. This time we wanted to create something truly different. For the first time ever, we challenged the bottle shape by modifying the finish of the glass. ABSOLUT GLIMMER is a glimmering version of our iconic bottle, re-designed to dazzle people in any place and happening where it is present”, says Anna Malmhake, Vice President, Global Marketing.

ABSOLUT GLIMMER is a stylish design concept that challenges the norm of the traditional gift pack. With its glimmering design and crystallic facets, it is a definite eye-catcher. It does not only look stunning. By its mere presence, ABSOLUT GLIMMER inspires people to dress up, shine and always look for those small but precious indulgences.

“With ABSOLUT GLIMMER, we want to encourage people to make the present exceptional. The idea that any moment anywhere can turn out to be a memory for life – bringing inspiration and excitement to any event – is what this bottle is all about”, Anna Malmhake says.

Visit absolut.com/glimmer for a digital store locator that helps you find your nearest ABSOLUT GLIMMER retailer.

To make the present exceptional, ABSOLUT VODKA presents the official ABSOLUT GLIMMER playlist, with tracks that turn any party to THE party. Enjoy the playlist on Spotify, http://open.spotify.com/user/absolutglimmer/playlist/0ACoYh8gjx5jhqlf1l4Ng4.

ABSOLUT GLIMMER launches with a signature drink, ABSOLUT CRYSTAL CLEAR, easily mixed to make your party exceptional.

ABSOLUT CRYSTAL CLEAR
1 part ABSOLUT VODKA
Mineral Water (Carbonated)
Build over ice in a rocks glass. Garnish with a lime wedge.

For further information, please contact:

Robert Furelid, Global PR Manager, The Absolut Company, E-mail: robert.furelid@absolut.com, Tel: +46732754116

Notes to the editor:

• ABSOLUT GLIMMER is produced in a series of 4.8 million bottles. It is launched globally in the fall of 2010.
• Previous seasonal initiatives and gift packs from ABSOLUT include ABSOLUT ART OF SHARING limited edition pitchers (2010), ABSOLUT ROCK EDITION (2009), ABSOLUT MASQUERADE (2008), ABSOLUT DISCO (2007), ABSOLUT MINI BAR (2009) and ABSOLUT BLING BLING (2006). Despite being sold in millions, these gift packs have become desirable collector’s items on eBay.
• ABSOLUT GLIMMER – MAKE THE PRESENT EXCEPTIONAL was developed by ABSOLUT in collaboration with Family Business (packaging & promotion), TBWA (print ads), Great Works (digital media) and Jung (PR).