ABSOLUT presents the mirror ball gift packABSOLUT DISCO is a bold gift pack from the leading international premium vodka, taking its inspiration from the most classic dance symbol ...

ABSOLUT presents the mirror ball gift pack

ABSOLUT DISCO is a bold gift pack from the leading international premium vodka, taking its inspiration from the most classic dance symbol of all – the mirror ball. ABSOLUT DISCO is about dancing, having fun and giving your own interpretation of disco – it’s the perfect present for the upcoming holiday season.

ABSOLUT DISCO builds on the legendary ABSOLUT history of creative and groundbreaking bottle and packaging design. The ABSOLUT DISCO gift pack and web site offer consumers the possibility to create their own version of disco, no matter where they are.
The one-liter ABSOLUT DISCO gift pack is built of exactly 1,000 reflecting prisms formed in the classic ABSOLUT VODKA bottle shape, serving as an ultra-stylish bottle package and as a mobile mirror ball – a natural central point for any party or situation where dance is the main attraction; use it at home or more spontaneously under a tree in the park, in an elevator or at a block party.
When opening the ABSOLUT DISCO gift pack, it slides apart, revealing the classic ABSOLUT VODKA bottle. The empty gift pack can easily be used as a mirror ball by hanging it in its loop.

On absolut.com/disco, launching in September, visitors can experience the ABSOLUT take on disco by using an intuitive web camera application provided by groundbreaking web technology. The hand disco video generator is truly interactive and lets the visitors create their own disco moves.
Disco music and attributes have been the ultimate indicators of dancing and having fun since the disco movement’s birth in the New York club underground in the 1970’s. When ABSOLUT was introduced to the world in the late 1970’s, it was a time when disco was peaking. The collaboration between ABSOLUT VODKA and Andy Warhol coincided with the artists’ frequent visits to the most legendary disco club of all – Studio 54. Ever since, disco has been present within pop culture and updated in all varieties and settings, but always with that extravagant, untroubled aura.

With the ABSOLUT DISCO gift pack, its mirror ball function and the campaign dedicated web site, ABSOLUT is taking disco into the modern era where the possibilities of being yourself and expressing your personality are more important than ever.

For further information please contact:
Kristina Hagbard, PR Manager International, V&S Absolut Spirits
Kristina.hagbard@absolut.se, phone: +46 8 744 71 88, mobile: +46 70 572 71 88

Notes to the editor:
•    The ABSOLUT DISCO gift pack is available on selected markets from October 2007.

•    The ABSOLUT DISCO gift pack predecessor from 2006, ABSOLUT BLING BLING, became an instant success with its golden touch and is now a sought-after object on online trading places like eBay.

•    The interactive web site absolut.com/disco launches in October and offers its visitors the possibility to create a hand disco movie with disco sounds and effects. The video generator is made possible by advanced web technology, although the use of the application is straightforward.