ABSOLUT RUBY RED was introduced in 2006 and is produced, as are all members of the ABSOLUT VODKA family, in Åhus in the province of Skåne. ABSOLUT RUBY RED is made with only natural ingredients. No sugar is added.
The taste of ABSOLUT RUBY RED is smooth and fruity with a crisp and refreshing character of zesty grapefruit. ABSOLUT VODKA has a long and successful history within the f...
View moreThe taste of ABSOLUT RUBY RED is smooth and fruity with a crisp and refreshing character of zesty grapefruit. ABSOLUT VODKA has a long and successful history within the flavored vodka segment.
ABSOLUT CITRON, the first citrus-flavored vodka to enjoy international success, set the trend for all flavored vodkas and has since seen many follow its suit. Grapefruit is a popular flavor around the world although it is not yet established within the flavored vodka segment – here, the ABSOLUT VODKA brand is happy to once again lead the way.
Every new product from ABSOLUT VODKA has its own character, shown in its name and
packaging as well as in its communication, ensuring that all attributes are as unique as the spirit it contains. The ABSOLUT RUBY RED bottle is frosted with an orange graphic pattern of stylized grapefruits. The minimalist – graphic – pattern suggests the refreshingly crisp and sophisticated experience that ABSOLUT RUBY RED offers with its unique and unexpected flavor.
The name was chosen as it automatically tells you what flavor it is yet creates a product specific bar call. ABSOLUT RUBY RED can be enjoyed neat or with ice, or in mixed drinks and cocktails.