Initiatives

ABSOLUT GREYHOUND

Today, ABSOLUT VODKA and Swedish House Mafia release “Greyhound” – the first music track inspired by an ABSOLUT cocktail – in an all-Swedish collaboration. Together with a striking music video and a digital remix application, it kicks off an inimitable, multi-dimensional ABSOLUT experience about drinks and music. The exclusive content is the direct result of creative collaborations that bring together exceptional cocktails and cutting edge music artists. From entertaining at home to hitting the clubs, the world’s most iconic vodka proves once and for all that nightlife begins when cocktails and music come together.

ABSOLUT RUMORS

A SUPERMODEL, A COUTURE DESIGNER AND A MUSIC DIRECTOR ILLUSTRATE HOW ABSOLUT GOES TO UNNECESSARY LENGTHS TO MAKE THE VODKA GOOD

ABSOLUT TRUTHS – AUGMENTED REALITY APP

ABSOLUT is launching a new iPhone application with augmented reality functionality. By exploiting the latest digital technologies, ABSOLUT invites its customers to explore the uncompromising quality of ABSOLUT VODKA, and to find drink recipes in a fun and unexpected way.

ABSOLUT ART AWARD 2011

ABSOLUT BLANK

ABSOLUT INSPIRES A NEW MOVEMENT OF CREATIVITY WITH AN ABSOLUT BLANK

ABSOLUT MODE EDITION

Reinforcing its long-lasting collaboration with the fashion world, ABSOLUT VODKA announces the launch of a new limited edition bottle; ABSOLUT MODE EDITION. The campaign, featuring supermodel Shannan Click, was shot by renowned fashion photographer Sharif Hamza. To celebrate the launch of ABSOLUT MODE EDITION, ABSOLUT also collaborated with leading fashion designer Gareth Pugh, who dressed the bottle in an amazing outfit.

ABSOLUT ART AWARD 2010

Rirkrit Tiravanija comes to Stockholm for award ceremony and cook-out performance Thai artist Rirkrit Tiravanija receives the second annual Absolut Art Award, a €15.000 prize instituted by ABSOLUT VODKA, to celebrate artists challenging conventions through the integration of art forms. Appointed chairman of the Absolut Art Award jury 2010, Christine Macel, Chief Curator at Centre Pompidou, will award Tiravanija in a ceremony in Stockholm on November, 4.